Why consumers love generative AI

Gen AI has become part of people’s personal and work lives. Consumers are enjoying the benefits of Gen AI and they largely trust it. But what does that mean for businesses? Even with generative AI’s huge transformative potential, there are areas of concern that organizations, consumers, and regulators will need to work together to navigate. These include a high level of consumer trust in generative AI, which can sometimes be misplaced and leave consumers vulnerable to threats in areas such as security, privacy, and misinformation. 

Download the report to find out more about how consumers have received generative AI and how their interaction with the technology can develop going forward.