Generative AI and the evolving role of marketing: A CMO’s playbook
Learn how generative AI is reshaping marketing, and what it takes to develop a strategy that wins.
In a remarkably short time, generative AI has gained widespread popularity, emerging as a transformative force in marketing. To help organizations reap the benefits of generative AI technology while addressing the challenges that it poses, we explore generative AI in marketing in depth, exploring the rapid integration of generative AI in marketing, implementation areas for generative AI, generative AI’s role in augmenting human creativity, and the urgent need for organizations to address ethical and copyright concerns arising from the use of generative AI.
We conclude this report by outlining key best practices for organizations to effectively harness generative AI technology in marketing. These form a comprehensive approach that consists of strategic direction, leadership and oversight, iterative execution, and expanding boundaries.