Harnessing the value of generative AI
Our survey of 1,000 companies found that 80 percent are already exploring GenAI. See which industries are leading in adoption, how they use it, and what 10 executives told us about its potential.
Harnessing the value of generative AI
People are excited about generative AI, eager to apply it in many areas of work and life, highlighting a growing interest in the technology. Generative AI is a technology with the capability to learn and reapply the properties and patterns of data for a wide range of applications, from creating text, images, and videos in different styles to generating tailored content. It enables machines to perform creative tasks previously thought exclusive to humans.
Naturally, the range of uses holds a lot of appeal for organizations, which see potential for accelerating growth, enhancing operations, and unlocking new opportunities. In light of the growing relevance of generative AI to organizations, we aim in this report to introduce generative AI to business audiences and executives, highlight interest in the technology and evaluate the market’s view of its potential, look at its various applications across business functions, and examine the top industry use cases.
Generative AI is top agenda item in boardrooms
Nearly all executives (96 percent) in our survey cite generative AI as a hot topic of discussion in their respective boardrooms (see Figure 2), making it probably the fastest new technology to garner such high-level interest. Our survey of 1,000 organizations found that 80 percent of companies have already started exploring the technology. See more key findings in our report.