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Reinventing work

ReCulturing the workplace

New research might change the way we think about our company culture.

In this episode of Future Sight, host Claudia Crummenerl speaks to Melissa Daimler, whose new book, ReCulturing, explores the challenges that companies face when looking to change their old practices, and posits a new way forward for organizations to develop an effective culture.

Traditionally, company cultures have always been the domain of HR, or an afterthought to success involving ping-pong tables and staff bonus packages. For many, the concept of changing an entire organization’s way of doing things seemed daunting, a task that fell well behind hitting targets and ensuring the basic welfare of staff.

The pandemic changed all that. Today things have truly started to shift, and organizations actively search for new approaches to the work life balance. People are realizing the vital importance of creating a dynamic and effective company culture that fosters productivity, welfare, and growth.

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