Be ahead of the game

Bringing expertise and passion for innovation and technology to World Rugby

“Rugby is a team sport in which you can’t accomplish anything without the rest of your teammates.” - Serge Kampf, Founder of Capgemini

We are proud to be the Global Innovation Partner of the HSBC World Rugby Sevens Series. Our partnership encompasses the team spirit of rugby alongside our mission to deliver the digital solutions that organizations need to achieve innovation and competitiveness to be ahead of the game. Together, we’re enhancing the fan experience by bringing the digital and in-stadium audience closer than ever before to the speed, skill and excitement of the game.

Over the course of the 2018 Sevens Series, our Applied Innovation Exchange (AIE) and Insights & Data teams introduced a series of digital products that apply data science, artificial intelligence (AI) and machine learning to create deeper insights for fans, media, teams, players and officials.

One example of this is the Match Predictor game, an application that enables fans to predict winners and margin of victory for every game as part of a simple league, competing against the Capgemini Bot. This app is now integrated with the World Rugby app and website and open to fans all over the world.

Jonathan Laugel on Rugby and Innovation

Bringing Insights to the Game

Potency in Attack

  • Time taken before first try scored
  • Strike rate (passes per try)
  • Visits to the opponents 22

Efficiency in Defence

  • Elapsed time before first try conceded
  • Opposition line breaks before each try conceded
  • Tackles made


  • Restart success rate
  • Errors made
  • Freekicks and penalties conceded


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