Fans light sports partnerships

passion for sport

We are proud to sponsor global sporting events where our values of team spirit and fun are at the forefront – as well as our commitment to a diverse, inclusive and sustainable future driven by innovation.

Working with major brands and sporting events around the world, we bring our technological, digital and innovation expertise to the most prestigious events to enhance both the performance and the fan experience.

Our partnerships in sport

Together we are changing sport through technology and innovation

The America’s Cup

It is one of the most famous sporting events in the world. The prestigious sailing tournament is inherently global as well as technology-driven and embodies many of the Capgemini Group’s values. As part of our new agreement as a global partner of the 37th America’s Cup, we will bring our extensive expertise in digital innovation, sustainability, data and AI to enhance the sporting performance and fan experience of this year’s competition.

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Capgemini and World Rugby

Rugby has strongly influenced our culture and values, especially when it comes to team spirit and fun. And with its diverse and growing global fan base, rugby fits with Capgemini’s belief that diversity plays a key role in developing innovative solutions and creating value.

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Capgemini and the Ryder Cup

Our partnership with the prestigious Ryder Cup is a significant first step in Capgemini’s golfing history and reflects our focus on building and nurturing talent, team spirit and high performance – all things that are at the heart of both Capgemini and the Ryder Cup.

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Capgemini and Peugeot Sport

We have signed a multi-year partnership with Peugeot Sport to equip the PEUGEOT 9X8 FIA World Endurance Championship program team with advanced digital tools.

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