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Capgemini’s Digital Acquisition for Life offering accelerates an insurer’s ability to offer innovative products through an omnichannel experience, acquire new customers and revenue streams. We present API-based digital sales capabilities to significantly improve advisor productivity, re-engineer the purchase journeys and boost operational efficiency.
Our High Velocity Marketing solutions comprehensively addresses key marketing challenges of insurers through data-driven digital marketing, working with the partner ecosystem. With effective segmentation and targeting, we help insurers generate, enrich and convert leads to support both direct and agency-based distribution.
Employing our Digital Acquisition offering, powered by a rich experience layer, third-party risk data/scores, productivity features and ecosystem integrations, insurers can enable smart and quick decisions. With our digital partners, we enable speed-to-market through a digital-first approach – all without code. Augmenting the solution with cutting edge InsurTechs, we have transformed the illustration experience with quality virtual sales interactions. Capgemini Invent helps realize customer journeys, with human-centric experience engineering, that require an interplay of channels with a minimal, intuitive experience.
“Thanks in part to COVID, L&A and group carriers have recognized the elevated importance of digital capabilities to support both agent-led and direct sales. Much work remains to be done across many areas of the customer and agent experience inherent to the overall value chain. Solutions like Capgemini’s Digital Acquisition platform can help accelerate their digital transformations, addressing functions including marketing, customer engagement, and support for Straight Through Processing.”Robert McIsaac, FLMI, LLIFExecutive Vice President, Research & Consulting, Novarica, Inc.
Digital Acquisition: Opportunity area for Life Insurers
In less than a decade, digitization has irrevocably changed life insurance distribution. According to a Novarica report, an overwhelming 100% of L&A carriers say digital distribution is their top budget allocation priority for 2021.Customer demand is at an all-time high for mortality protection, spurred by the pandemic. On the contrary, agents’ in-person client conversations dropped by 85% during the same period. Hence, carriers need to provide rich engagement to customers via integrated physical and digital channels. Insurers must empower agents with digital tools to provide a superior customer experience anytime, anywhere. According to our World Insurance Report 2021, more than 40% of agents and brokers recognize they lag in high responsiveness to customers, while 61% of agents and brokers feel highly challenged to convert leads. Agents are demanding carriers to help them improve remote relationship building, with 45% agents and brokers voicing the need for support from insurers in engaging effectively with customers. Insurers’ digital acquisition initiatives not only give policy seekers experience-led shopping options, but they can also boost a firm’s market share and profitability.
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