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Effective investment in GenAI for marketing

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Generative AI is changing the face of marketing. Is your marketing organization primed to take advantage of this technology?

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Effective investment in GenAI for marketing

From creating highly personalized content to determining the optimal connection points with customers and even generating new insights and creative ideas, GenAI is fundamentally changing the way content is created and distributed. In this piece, we explore this phenomenon in detail and look at the steps marketing organizations are taking to unlock the advantages of this technology, expanding across the content lifecycle as more adoption barriers fall.