What matters to today's consumer

What matters to today’s consumer: 2024 consumer behavior tracker for the consumer product and retail industries

In this Capgemini Institute Report, we examine changes in consumer behavior. Consumers are continuing to express concern about their personal financial situations amid rising inflation, however, this concern has dropped significantly in the past 12 months. We look at the ways in which consumers are using GenAI within different demographic cohorts. This report concludes with key actions to help businesses manage and adapt to the ongoing shifts in consumer behavior.