Subway delivers a better brand experience

Originally built for the North American business, Subway’s digital platform was not designed to be international. Subway and Capgemini worked on the APIs and infrastructure underneath the technology to make it easier to use, scale, and roll out internationally.

“Due to our recent efforts, globally, our digital sales have seen double-digit growth from 2021 to 2022 and tripled since 2019. Direct integration to our PoS is very critical so guests have a seamless experience in the restaurant. For our restaurants, it is just another order popping in.”

Subway’s point-of-sale system and menu platform were proprietary and delivered the majority of sales, but needed a refresh. Recent changes have technology satisfaction amongst franchisees rising.

“The new menu auto-publish (function) we developed with Capgemini automates all the administrative work and the franchisees control what they choose to accept and the changes they want to make. Franchisees always have final control over pricing and menu options. These simple in-restaurant changes take friction away from the day-to-day running of a restaurant so our franchisee can focus on other things.”

Building a better Subway means operational excellence to ensure a consistent guest experience, access and convenience for guests via digital channels, and dynamic development. Capgemini is its strategic and implementation partner for its digital transformation.

“It is super helpful when Capgemini helps us shape our strategies, and that is why Capgemini is in the room as a partner as we plan what is next. They are shaping strategies and how we are going to market in the coming years with all of these digital programs.”