Delivering what the audience wants

A media and entertainment company had limited minute-by-minute visibility into video content performance and was looking for a visualization tool to summarize its audience research analysis. This is critical for high-profile events such as the Olympics, general elections, and other live events to make key decisions on how to gain and retain audiences.

Read how we worked with the organization to move to a serverless, cloud-native environment and enabled a unified, highly versatile research platform.