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Client Story

American Dental Association drives growth and member value

Client: American Dental Association
Region: North America
Sector: Services

The demographics of dentistry are changing. A younger generation does not want the long hours of a solo practice, and is instead prioritizing family and work/life balance. To make its memberships more valuable for this new wave of digital-native dentists, the American Dental Association needed to reimagine how technology and the business worked together.

ADA logo

The tremendous thing about Capgemini is that if I have an idea, I have just about an unlimited number of walls to bounce it off of and the resources to ask if it makes sense. And they come through and help me and my colleagues determine if it makes sense for ADA.

Jordan Baugh
Chief Technology Officer
American Dental Association

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