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Point of View

Five steps to developing direct-to-consumer relationships that last

Addressing key challenges on the journey to D2C excellence for manufacturing organizations

Enhancing customer relationships and strengthening bonds is top of mind for leaders in the manufacturing industry. Over the past decade, this goal has been realized through the proliferation of direct-to-consumer (D2C) marketing and commerce channels.

For starters, D2C does more than just drive sales: it allows manufacturing organizations to directly own and control the end-to-end customer relationship. This explains the rapid growth of D2C offerings in today’s marketplace; eMarketer forecasts digital D2C sales to grow by nearly $18 billion, a 24% increase over 2019.

The value of doing D2C right is clear, and the opportunities are larger than ever. In our PoV, readers will learn:

  • Why D2C channels build stronger customer relationships
  • The 5 key steps to implementing a successful D2C model
  • How D2C challenges and experiences directly apply to manufacturers.

Download now and begin your journey to offering a stronger D2C experience.

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