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Five next-generation marketing KPIs to enhance the customer experience

Danielle Savin

Today more than ever, data and analytics are a double-edged sword. With so many ways to slice, dice, and measure increasingly large data sets, how do organizations decide which metrics are important and which are only noise?

Danielle Savin, Capgemini’s Senior Director of Digital Marketing Services, is here to help. In her latest article with The Future of Commerce, she shares the five most important categories to look at when assessing your digital performance in the experience economy.

Read the article here.