The COVID-19 pandemic has thrown every industry into uncharted territory. Organizations have been forced to pivot business models and build new channels to maintain customer relationships.
For one global fashion leader, this meant rethinking not only its products but its channel strategy to get them into market. In this Capgemini case study, learn how:
- A fashion icon leveraged existing materials to produce much needed masks and PPE
- Capgemini helped develop a B2B commerce strategy from scratch to distribute the equipment
- How this was all accomplished in only five weeks
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