We build new brands & business models

A car company competing in alternative energy, a taxi service  competing in delivery, and a TV company taking over the  freezer aisle, all suggest that the old rules for category don’t  seem to apply anymore. Businesses are growing by drawing on  existing assets to create entirely new entities – without  disrupting their core. It’s simple in concept, but not easy to  execute. Fresh eyes can help. We uncover new ways to enhance commercial value by leveraging existing  assets, bringing entirely new propositions to market. Now more  than ever, innovation originates with what you already have.