A car company competing in alternative energy, a taxi service competing in delivery, and a TV company taking over the freezer aisle, all suggest that the old rules for category don’t seem to apply anymore. Businesses are growing by drawing on existing assets to create entirely new entities – without disrupting their core. It’s simple in concept, but not easy to execute. Fresh eyes can help. We uncover new ways to enhance commercial value by leveraging existing assets, bringing entirely new propositions to market. Now more than ever, innovation originates with what you already have.
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