Insights and news


Capgemini Research Institute

Editor's Picks


Predictions 2021: Customer Experience – Retail

Nikita Mahajan
Date icon January 7, 2021

Trends, technologies, key topics, and issues around the retail sector that will shape up...

Latest Publications

Three pillars upon which CMOs can create a successful agency model

Date icon May 7, 2021

The collaboration with multiple agencies is a challenge for many companies. In our connected...

How emotions impact the buyer’s journey

Greg Bateup
Date icon May 5, 2021

Knowing the buyer’s journey isn’t enough to ensure a successful purchase. Organizations also...

The emotional rollercoaster of procurement

Greg Bateup
Date icon May 5, 2021

Understanding your buyers’ journey enables you to drive process compliance and guide your...