Are Australian marketers as effective as they could be when it comes to utilising digital marketing and customer technologies?
The short answer! No.
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity by CMO in partnership with Capgemini, is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia.
Taking a cue from those ahead of the pack, this research deep dives on the capabilities of organisations who have successfully implemented marketing technology for positive return on investment (ROI) to drive an increased focus on the customer.
For a deeper look into these findings from Capgemini and CMO, download your copy of the report: