Insights and news

Newsroom

Capgemini Research Institute (global)

Editor's Picks

Latest Publications

Marketing becomes connected in 2021

Dr. Thomas Dmoch
Date icon January 25, 2022

Although in 2021 most of the CMO’s budget will continue to go into MarTech, 50% of CMOs...

Connected Marketing: An Ecosystem Approach

Dr. Thomas Dmoch
Date icon January 25, 2022

Marketeers today need to have insights into all phases of the customer lifecycle because...