ING’s mobile banking app has been available for Apple, Android and Blackberry users for some time. However, the application was not available for Microsoft Windows Phone users, and it was not long before ING saw an increase user base demand for a Windows Phone app. Fueled by the appearance of the new Windows 8 platform, there was an even larger market to address.
Through our Mobile Center of Excellence and Mobile App Factory approach, we collaborated with ING and Microsoft to create a new multiple platform architecture for making ING’s mobile applications available for Windows users.
ING customers can now use the mobile banking application through any smartphone they own, demonstrating ING’s continuing commitment to providing better customer service and improved customer satisfaction.