From automated replenishment to conversational commerce, leading consumer firms are already addressing the next wave of transformation in digital commerce. They will need to apply their learnings from the initial phase of leveraging digital for customer experience, to keep pace with these waves of innovation.

To know more about their approach to software testing and quality assurance, download the Consumer Products, Retail and Distribution pullout of the World Quality Report 2017-18:

The World Quality Report 2017-18 is the only global report analyzing application quality and testing trends across multiple industries in 32 countries.