Understanding Customers’ Mobility Requirements in a Digital World

Publish date:

Consumers’ evolving expectations are a major driver of disruptive change in the automotive industry. In emerging markets, and increasingly in mature ones as well, many consumers – especially younger ones – no longer aspire to own a car. Urbanization, congestion and pollution encourage people to prefer mobility services such as carsharing, ridesharing or multimodal transport […]

Consumers’ evolving expectations are a major driver of disruptive change in the automotive industry. In emerging markets, and increasingly in mature ones as well, many consumers – especially younger ones – no longer aspire to own a car. Urbanization, congestion and pollution encourage people to prefer mobility services such as carsharing, ridesharing or multimodal transport packages. OEMs need to position themselves to meet these expectations. To date, lack of knowledge of exactly what customers want has been a barrier, but recently Capgemini has embarked on a research project to supply that knowledge.

understanding_customers...

File size: 1.29 MB File type: PDF

Related Resources

Get The Future You Want

A new brand promise that captures the spirit of Capgemini

Power efficiency, continuous improvement, and cost reduction

ADMnext can help lower application maintenance costs, manage a complicated landscape, and...

Accelerate future change

ADMnext can assist in improving productivity and competitiveness with structured innovation...