It has never been more critical to woo the shares of customers’ minds and wallets than now, during the COVID pandemic.
Restaurant and food-retail customers, specifically in the QSR sector, have always enjoyed an overwhelming collection of choices and at low prices. That means developing and sustaining long-standing personal relationships with particular brands was less about necessity than personal choice. Restaurant or QSR brand-loyalty programs were akin to rolling out the red carpet to ensure that customers walked back in the next time.
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However, surveys show that traditional loyalty programs do not contribute much in terms of engaging consumers and inspiring repeat patronage.
So, what do customers want out of loyalty programs from QSR brands? How can these programs affect their purchasing behavior? |
Download our latest POV to learn more.
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