Mobile Payments: How Can Banks Seize the Opportunity?

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Innovative technologies and customer demands create new growth possibilities While the initial market adaption of mobile payments was slow and sporadic, it is now seen as a centerpiece in the channel strategy of banks and other financial institutions. The availability of new technologies, standardization, customer demand, and sustainable business models has opened up new opportunities […]

Innovative technologies and customer demands create new growth possibilities

While the initial market adaption of mobile payments was slow and sporadic, it is now seen as a centerpiece in the channel strategy of banks and other financial institutions. The availability of new technologies, standardization, customer demand, and sustainable business models has opened up new opportunities in a €140 billion market. These can only be achieved by understanding the dynamics of the developed and emerging markets; the roles of the different players in the ecosystem; the different innovative technologies that are available; and by having a clear market strategy.

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