An informational or application-driven approach to data management?

How much more could you do with your information assets if you took a fundamentally different approach that freed up significant data management costs for re-investment in activities such as analysis, forecasting, ensuring compliance and addressing performance management?

This is the premise of an informational approach to data management as opposed to the more typical application-driven management.

Rob Toguri of Capgemini makes a case for an informational versus application-driven approach to data management.