Capgemini BPO: Driving the Publishing industry’s digital strategy

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The Publishing industry is feeling the impact of the times

Books, magazines and newspapers are all dealing with massive changes in the way content is published, marketed and distributed. For non-advertising revenue-generated companies, the rise of digital distribution has given audiences access to a wide variety of in-depth articles across an extensive range of online resources. Therefore, readers have less incentive to subscribe to or purchase individual issues of publications. Additionally, the availability of direct links to manufacturer information via online resources alleviates the need to buy content to read product or service information. While special-interest publishers are still able to charge for access to content, many non-ad rev-gen publishers continue to struggle with aligning their business processes to effectively support their shift to the digital age.

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