All-Channel Experience: Digital Product Data

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How to enhance the online shopper experience with improved digital product data Digital channels have created a need for rich consumer-oriented product data, but in many cases, the digital product information provided to shoppers is inaccurate, incomplete or missing entirely. To evaluate the visibility of digital product data, Capgemini conducted a global research study involving […]

How to enhance the online shopper experience with improved digital product data

Digital channels have created a need for rich consumer-oriented product data, but in many cases, the digital product information provided to shoppers is inaccurate, incomplete or missing entirely. To evaluate the visibility of digital product data, Capgemini conducted a global research study involving 62 leading retail and consumer products (CP) companies in the grocery category. The bottom line: Only a few leading retailers and consumer products companies score well in many different areas of product data visibility. All companies have opportunities for improvement.

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