Adding the Human Touch to Digital Experiences Leads to Loyalty

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Combining the personal touch of traditional sales models with the convenience of digital experiences will create sustainable loyalty

It’s no secret that digital transformation took a giant step forward in March 2020. B2B companies scrambled to meet rapidly changing conditions and expectations by moving these typically human-to-human interactions to the online world.

The problem is that accelerating digital transformation journeys from years to a matter of weeks resulted in clumsy, inarticulate and impersonal experiences for customers—disrupting traditional B2B sales models that rely on personal, one-on-one relationships between the customer and a sales rep to get deals done. It’s clear that B2B companies need a way to put the personal touch back into digital sales operations.

To learn more, download Adding the Human Touch to Digital Experiences Leads to Loyalty, a new point of view from Capgemini and Salesforce.

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