With the increasing take up of mobile broadband, many fear the industry has rushed too soon to implement pricing levels that are unsustainable.
“I think there will be a rethink on mobile broadband pricing,” comments Didier. “Operators should consider how to encourage low users and restrain higher users, noting that 20% of users typically generate around 80% of the data traffic on networks” he adds.
Didier concludes, “Indeed, as the recession bites harder, pricing and bundling analysis will be an increasingly important tool for all mobile services”
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TotalTelecom.com: Operators should rethink mobile broadband pricing