Yes, data is bigger than ever…and it’s not just because technology supports you in storing and analyzing data in unparalleled volumes, in any structure, from any source, and at any given time; although that certainly helps. The real breakthrough of the new data landscape is the ability to insert actionable insights into literally any business activity along every step of the way, with the very best next move. It’s more than a business on steroids; it’s a business on insights. Envision it from before the very first contacts with potential customers, to way beyond the finest details of the final, operational delivery. Insights are the key to boosting corporate IQ…and that’s huge indeed.