Your digital solutions are fighting for intellectual shelf space to exist and to survive in your enterprise. The way to achieve both is to tell a compelling story. Such a story depicts the digital world and shows the way to El Dorado. It speaks to intellect by designing the path and to emotions, making the audience just want to get there. Because we’re only human, we prefer compelling stories to dry information, set questions, and formatted answers. The ability to tell a story—and even better, to listen to one—is critical in creating digital experiences that excite and delight. It is both a pedagogical and a design tool, and it needs your mastery. End of story.