The Human Resource (HR) function is at the center of sweeping changes. Digital technologies are radically impacting the manner in which employees and prospects connect and communicate with organizations. Barring a few exceptions, however, HR functions in most organizations continue to stay rooted in traditional modes of engagement. For instance, almost 75% of the organizations in our annual survey of HR leaders still rely on traditional recruiting and branding techniques. It’s time for HR to move into the fast lane, moving from acknowledging the impact of digital to taking concrete steps to make it an integral part of its operational processes. Not least because your employees are not hanging around. They are reinventing and equipping themselves with new-era digital tools, and it is imperative for HR to match them step-for-step. Otherwise, employees will disappear off into the distance, leaving a forlorn HR stalled on the starting grid.