ADOBE SUMMIT 2023

March 21-23, 2023
Las Vegas | The Venetian Convention and Expo Center

Master the shift in consumer behavior

We were delighted to participate at Adobe Summit 2023 and explore how organizations can thrive in the ever-changing digital economy and spark innovations.

Our annual research on ‘What matters to today’s consumer‘ indicates one of the biggest consumer shifts, is deep concern in rising living costs. As a direct result, consumers are spending extra time shopping for bargains and pledging loyalty to brands that demonstrate care, empathy, and help during these difficult times. This shift in consumer behavior has been felt across industries, from retail and finance to telecommunications and pharmaceuticals.

At Adobe Summit we hosted sessions as below and a booth where we caught up with clients, colleagues and attendees – as well as demonstrating live our Connected Marketing Engine. We explored in-depth how organizations far and wide can embrace digital experiences and respectful personalization to drive growth, increase efficiency, and improve customer satisfaction.

The Connected Marketing Engine

At Summit we hosted an exclusive live experience of The Connected Marketing Engine (CME) at our booth. CME enables retailers to create a 360-degree view of their customers, by using digital experience, data touchpoints and personalized interactions. CME empowers consumers to engage with their brands of choice, via highly personalized experiences, that build lasting relationships and brand loyalty.  

Robin, van den Hoven | Global Connected Marketing Offer Lead
Neerav Vyas | I&D Transformation Director
Izzy Del Valle | Americas DCX Managing Enterprise Architect

Session:
Vanguard’s Website Transformation (S744)

In this session with Vanguard’s Institutional Investor business, we explored how our partnership with Adobe enabled Vanguard to accelerate their website transformation from legacy siloed technologies, to an efficient marketing ecosystem. This included key takeaways:

• The lessons learned, and key successes from the experience
• How the Adobe Suite played a crucial role and how it can help you build stronger connections with your customers through real-time personalization
• The power of Adobe Experience Manager to leverage customer data and insights to tailor experiences at scale and expand your customer reach and fuel growth

Speakers:

Sumit Uppal
Head of Digital,
Financial Services,
Capgemini

Aimee Civera
Head of Web Technology, Vanguard

Therron Hofsetz
Senior Director,
MarTech Engineering, Vanguard