Campaign Management | 5 To 7 Years | Mumbai

Job Description

  • Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyze and regularly report on the effectiveness of overall campaign performance.
  • Define and implement new marketing automation methodologies that will maximize efficiency.
  • Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Be aware of the country specific plans.
  • Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.

Primary Skills

  • Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates.
  • Advanced knowledge of MS Office Suite.

Secondary Skills

  • Advanced knowledge of CRM software like Salesforce.com, Pardot, Eloqua.
  • Strong English Fluent Communication Skills.

Ref:

1287146

Posted on:

May 19, 2022

Experience level:

Experienced

Contract type:

Permanent

Location:

Mumbai

Business units:

Business Services

Department:

Financial Services