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The beginning of a new year is a traditional time for resolutions and predictions. In the field of data and analytics, the past year has shown a great deal of activity, for example with organizations moving their data infrastructure to the cloud, with privacy regulation taking effect in different parts of the world, and with companies taking steps to realize benefits from artificial intelligence. Analytics (extracting meaning from data) is moving from being descriptive (what has happened) and diagnostic (why something happened) to predictive (what is likely to happen) and prescriptive (what to do for each predicted outcome).
What will be the key trends for 2020 and where will organizations focus their efforts this year? Based on conversations and ongoing work with clients, colleagues, and technology partners, below are some of the topics I think will be a priority for 2020 for consumer products and retail companies. I consciously group these two distinct markets together because one of the trends I foresee from a data and analytics perspective will be a fading of the boundaries between the two.
In our series on insights-based decisioning, we have highlighted that smart and actionable insights are needed for businesses to remain competitive and profitable. Data will continue to take on new importance across organizations and will be at different places and owned by different entities. This means that speed, flexibility and scalability are important but equally important are governance and skills within organizations. The key to AI is the partnership between machines and humans. Realizing the benefits from data is about both technology and culture; it is about enabling both the science of data as well as the art of it. For 2020 the focus will be on the interplay between creating AI capabilities as well as ensuring organizational exploitation.
Below are my 12 predictions for 2020 – one for every month. Over the course of this year, I will revisit some of these topics with tangible examples of implementations and the business value they create.
Whichever predictions come true this year, the key is for organizations to use their data and analytics assets to realize true transformation to support the business in innovating their products and services. It all starts with the business question that needs to be answered – these questions should be at the heart of all data initiatives. I believe the technology transformation and the organizational transformation of the data and analytics function within organizations need to go hand in hand. Organizations should invest in a future-ready flexible data infrastructure, internalize a data-driven mindset across all departments and invest in data skills for everyone in their organization.
Data-driven transformations can deliver great value to an organization and elevate the enterprise in competitive markets where every bit of advantage counts.I am a Vice President at Capgemini’s Insights & Data global business line, responsible for the consumer products, retail, and distribution (CPRD) market in North America. Previously, I was a lead for our AI strategy and operating models and a part of our global insights-driven enterprise leadership team.My daily work includes helping clients use data and analytics to improve their business performance and drive innovation in their products and services. I am passionate about helping organizations unlock the potential of their data to truly become data-driven enterprises.Some of my recent work includes:Delivering data transformations and multiple data infrastructure and cloud migrations for major consumer-goods companies in North AmericaDesigning and implementing a data innovation Center of ExcellenceLeading promotional effectiveness and pricing analytics projects for retailers.I have experience working for global clients in a range of sectors beyond CPRD, including energy, automotive, aerospace, government, and manufacturing. I have been an advisor to multiple organizations and have helped them focus on digital strategy and improve their ability to leverage data and accelerate innovation.I have great interest in photography, and I love hiking. I am also fluent in Dutch, and can hold conversations in German, French, and Indonesian.
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