Savvy consumer goods companies are mixing technology, insight and collaboration to arm retailers with the next generation of space and assortment planning capabilities and insights. Brand owners that invest in analytics technologies and techniques are sharing insights with retailers to help them stay ahead of demand.

In my Consumer Goods Technology magazine article “Category Management Meets The Supply Chain,” I share additional innovative ways brand can help retailers meet demand.

If you want to take a deeper dive into how data from social media, online reviews and online visits are being used to gain a deeper understanding of consumer behavior, read our study “Are You Ready? How to Create an Always-On, Always-Open Shopping Experience.” This report is based on a study we conducted that revealed the four critical components required to help drive a successful omni-channel strategy. 

Brian Girouard is a Vice President in Capgemini’s Consumer Products, Retail and Distribution Sector.