Don’t ask for a budget. Start doing it

Publish date:

Some departments struggle with getting a bit of the big budget pie for their newly initiated social media project. Since if you want to do it well, you most likely need one fte or maybe even some more who take care of your this social media project. However what if you don’t get a piece […]

Some departments struggle with getting a bit of the big budget pie for their newly initiated social media project. Since if you want to do it well, you most likely need one fte or maybe even some more who take care of your this social media project.

However what if you don’t get a piece of the budget pie and you cannot have an fte for your social media project? Should you then just wait for the next budget round? No you shouldn’t, to be honest you made a mistake upfront by asking for budget.

The only budget you should spend is your cognitive surplus. Start your social media projects small and well designed, however you won’t need a dedicated person to run it. What you need is a few minutes of each of your team members to for example run your Facebook page. Imagine having 30 people in your company spending 10 minutes every day on doing that…

Not only you avoid the ritual dance to get some budget, what you do at the same time is you are initiating a social business transformation. All of the sudden social media is becoming a part of the job (literally). Of course you have to make sure there is a good process and make sure the group of people are aligned. However this approach might be more valuable for you than just creating a new siloed team for social media with which the existing teams don’t have a connection at all.

So don’t go for the budget, go for the cognitive surplus of people and initiate the transformation. If you are successful there will be budget available which you can use wisely in transforming even further.

Related Posts

Social

Setting Up a Social Media Command Center

Farhan Shaikh
Date icon August 5, 2017

A social media command center is a dedicated space for the live monitoring of a brand’s...

Digital Strategies

Millennials demand social impact-centric products, services, and companies

Sankar Krishnan
Date icon June 8, 2017

One way to view millennials is that they’re highly educated, diverse, self-confident,...

Social

Governments vs Social Media vs. Terrorists—is this turning into a three-way battle?

Anne Cave-Penney
Date icon June 6, 2017

Politicians are criticizing Social Media players for providing a “safe space” for extreme...