A few months ago I travelled to Atlanta to attend a seminar run by Paul Greenberg entitled “Social CRM Strategies for Business”. This was the second time the event had been run; the first was held in the middle of a snow storm in Washington earlier this year (see Michael Fauscette’s review).
The event was well worth attending. The content was excellent (delivered with Paul’s usual passion) and from a networking point of view many of the leading thinkers in the Social CRM space attended, along with marketing, sales and customer service business leaders who were starting their social CRM journeys. I wrote a summary of my three key take-aways from the Atlanta event here.
At the end of the event I suggested to Paul that he hold the third seminar in Europe and he kindly agreed. I’m therefore very pleased to announce that Capgemini will host the third “Social CRM Strategies for Business” seminar, in our new London offices in Holborn on November 4th and 5th 2010.
Paul Greenberg, the “godfather of Social CRM”, will again be running the event with his colleagues Esteban Kolsky (ex-Gartner CRM analyst) and Bruce Culbert. The format of the 2 days is a training and workshop style-event with a dinner on the evening of day one. For more information please download the programme brochure or take a look at the early press coverage from mycustomer.com , the leading CRM online news site.
The seminar is designed for executives, managers and professionals in:
• Sales
• Marketing
• Customer Support
• CRM Industry, Technology and Services
• CRM Consulting and Professional Services
At the seminar attendees will learn:
• How to Build Successful Social CRM Strategies
• How to Market to the New Socially Empowered Customer
• The Best Tools to Map the Social Customer’s Experience
• How to Create the Right Social CRM Framework for Your Business.
If you would like to register for the event and purchase an early-bird ticket please visit this link.
Attendees receive Certification in Social CRM Strategy, CRM Certified Logo and a 1 year membership to the National CRM Association.