Weekly digest of week 47 2009

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This week the release of Google’s Chrome OS, Chatter from Salesforce.com, Mozilla about speeding up the web and contact lenses with built-in virtual graphics. Social Media ROI Examples & Video A big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI […]

This week the release of Google’s Chrome OS, Chatter from Salesforce.com, Mozilla about speeding up the web and contact lenses with built-in virtual graphics.

  • Social Media ROI Examples & Video
    A big question out there these days is: What is the ROI of Social
    Media? Or the ever popular how do I measure the ROI of social media?
    Often when I get this question it’s appropriate for me to retort:
    “What’s the ROI of your phone?” Other times it’s not appropriate to
    respond with this answer, which, if done in the wrong tone, or place,
    can win you a free punch in the face. Then there are the naysayers that
    adamantly proclaim, “We aren’t doing social media because there isn’t
    any ROI.”
  • Understanding Enterprise 2.0 Tolerances & Scale
    Small and medium business needs are typically very different to
    ‘enterprise’, which in general business usage tends to refer to
    companies with over one hundred million in revenue. This can also be
    misleading however since many ‘enterprises’ are in fact federations of
    autonomous smaller business units.
  • The Rise Of Networks, The End Of Process
    The industrial influence in business management and theory is profound.
    In essence, for the past hundred years business has been objectified as
    a machine, divided into various components, like a clock or an electric
    generator. Components are composed of subcomponents, and so on, until
    you get down to nuts, bolts, and flywheels. People are — in the
    industrial scheme of things — gears in the machine, and their purpose
    is to perform a defined role in the assemblage.
  • Salesforce.com Unveils Salesforce Chatter – Enterprise Collaboration
    Salesforce Chatter application allows any company to collaborate in
    real time with a secure, private social network for their enterprise
  • Twitter Doesn’t Create Influence, it Reveals it
    You can’t read more than a handful of tweets before someone mentions
    influence. You also won’t find a Twitter measurement tool out there
    that doesn’t mention influence. Some may ask how Twitter made so many
    people influential. It didn’t. I’d agree that it has made some people
    *more* influential if only because it gave people greater reach, but
    they had to posses some level of influence potential. (hmm, Influence
    Potential, a new buzz phrase?)
  • Is Facebook Getting Uncool for 18-24s?
    Others aren’t so sure. “That [usage decline] could be for a small
    percentage of the age group, but I would want to see more evidence to
    show that that audience is running away from Facebook,” said James
    Kiernan, svp and group client director at MediaVest USA.  Kiernan
    believes much of the decline in the comScore numbers is due to younger
    people accessing the site via iPhones, BlackBerrys and other portable
    devices and applications. That skews the numbers, as there isn’t a
    single source that tabulates usage from all available platforms.
  • Contact lenses to get built-in virtual graphics
    A contact lens that harvests radio waves to power an LED is paving the
    way for a new kind of display. The lens is a prototype of a device that
    could display information beamed from a mobile device.  Realising that
    display size is increasingly a constraint in mobile devices, Babak
    Parviz at the University of Washington, in Seattle, hit on the idea of
    projecting images into the eye from a contact lens. One of the
    limitations of current head-up displays is their limited field of view.
    A contact lens display can have a much wider field of view. “Our hope
    is to create images that effectively float in front of the user perhaps
    50 cm to 1 m away,” says Parviz.
  • A faster web with Resource Packages – Mozilla suggestion to have just one HTTP request
    One of the most common problem on the web is slow web sites, wasting
    the time of end users. Now, perhaps, Mozilla has come up with a
    solution for this, which will be applicable for all web browser vendors.
  • Google Wave for Project Management
    If you are wondering what Google Wave brings to the Project Management
    world you may want to first start by reading a Wave that has been
    ongoing now for quite a while (I have been following & contributing
    to it for at least the last 6 weeks) titled Google Wave for Project
    Management.
  • About Half in U.S. Would Pay for Online News, Study Finds
    Americans, it turns out, are less willing than people in many other
    Western countries to pay for their online news, according to a new
    study by the Boston Consulting Group. Among regular Internet users in
    the United States, 48 percent said in the survey, conducted in October,
    that they would pay to read news online, including on mobile devices.
    That result tied with Britain for the lowest figure among nine
    countries where Boston Consulting commissioned surveys. In several
    Western European countries, more than 60 percent said they would pay.

Light reading:

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Rick Mans is a social media evangelist within Capgemini. You can follow and connect with him via Twitter or Delicious

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