Where does digital marketing fit into your strategy? To compete with today’s disruptors, you need more than just technology. You need to align your capabilities, tools and strategy together, to forge real connections with consumers and become relevant once again. Planned and executed well, digital marketing is a uniquely powerful way to attract and retain customers, keep them informed, and captivate them with targeted, relevant offers.
By taking an insight and analytics approach to digital marketing, you can better understand what entices customers—and more importantly—what drives them elsewhere. Here are three digital marketing trends to be aware of and ideas on how to make them work for you and your customers.