Reality Bytes

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An engaging mixed reality environment potentially makes for far more compelling, effective interactions between man and machine

Is this the real life? Well, look up to the skies and see. Almost any pocket-sized device can now create a completely 3D virtual (VR) or augmented (AR) reality, dramatically changing the way technology engages with us. It’s mostly thanks to the gaming industry, which has delivered tons of tech innovations to the masses. It makes you rethink the user experience from the ground up, mashing up the real-world perspective of the user with unique, digital ‘realities’. This mixed blend of realities has radical change potential in areas as diverse as healthcare, training, maintenance, defense, R&D and collaboration. Buckle up: bits are about to get real.


  • Take in what the lens sees and augment it with digital data, visualizations, experiences and interactions anchored in the real world. Whether a game, an application or content – it’s there, in the real world, superimposed and inherently tied to its counterpart. It’s a true, contextual and in-context computing experience.
  • Often perceived as a distraction from the real world, simulated realities have become part of mainstream society, available from high-end VR immersive environments to a simple mobile phone app. They are now the new
  • From basic cardboard virtual reality headsets to the high-tech Oculus Rift, displaying truly immersive, high-resolution environments; technology advances with smaller, more powerful devices, even in a contact lens.
  • AR technology develops at a rapid pace with new content and use cases evolving daily. From capturing creatures on a mobile phone, like Pokémon Go, or viewing dynamic directions on a car windscreen, potential applications are limitless.


  • Potential visitors to a UK city are offered a free app and cardboard VF headset to experience a fully immersive tour without even leaving their house, with the aim to encourage real visits.
  • Capgemini collaborated closely with Schneider Electric’s IT teamsto measure, track, and visualize data at an unprecedented level of detail. This helped provide a baseline energy consumption and carbon footprint for Schneider’s global IT operations giving visibility from enterprise level down to individual sites and applications.
  • A leading Italian retailer uses 3D visualization to superimpose furniture into a customer’s room, bringing the ‘try before you buy’ experience to a whole new level.
  • VR is used at Airbus to integrate digital mock-ups into production environments, giving assembly workers access to complete 3D models of the aircraft under production, reducing time required to inspect by 86%.
  • Boeing uses augmented reality to provide airplane technicians with instructions for wiring schematics in their field of view, allowing them to be hands-free. This reduces wiring time by 25%, increases productivity by 40%, and eliminates error rates.
  • Immersive technologies are emerging as an enabler of operational efficiencies, for example, workers can view dynamic instruction diagrams through a headset resulting in reduced set up and maintenance time.


  • Reality combines with the virtual to create ‘live’ and unforgettable experiences for consumers, and valuable support and training tools for workers.
  • Regardless of physical location, users can immerse themselves in another world, facilitating highly advanced remote collaboration, design and modelling.
  • A new source of ‘real’ behavioral data, which can be leveraged across all sectors from training workers to consumer research, user testing and marketing.
  • By transforming knowledge into experiences, learning is revolutionized, driving more efficient and cost-effective outcomes across industry, education and leisure.