Integrated Category Analytics & Insights

Publish date:

With the right analytics in place, big data can transform retail decision-making, particularly in the area of category management. Category managers can use information like social media sentiments, weather forecasts, and local event calendars to predict buying behavior and adjust their activities and propositions accordingly. Until recently, the necessary analytics have been out of reach […]

With the right analytics in place, big data can transform retail decision-making, particularly in the area of category management. Category managers can use information like social media sentiments, weather forecasts, and local event calendars to predict buying behavior and adjust their activities and propositions accordingly. Until recently, the necessary analytics have been out of reach of all but the largest retailers, but a new offering from Capgemini makes it available on an as-a-Service basis. By subscribing to Capgemini’s Integrated Category Analytics & Insights, companies can use big data to inform their decision-making without the usual investment requirement and complexity.

bim_offering_aoc_v7_-_i...

File size: 614.65 KB File type: PDF

Related Resources

Capgemini SE Bylaws as at May 23, 2019

Société Européenne (European Company) with a share capital of €1,338,349,840

Capgemini and IBM

Capgemini and IBM: Your partners for a new generation of doing business.

Capgemini Smart Procurement Management

Improved operating margins through cost control and cost minimizations

cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information