Going Big: Why Companies Need to Focus on Operational Analytics

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The impact of operational analytics is not confined to improving the efficiency and performance of operational processes. Organizations have started to use these efficiency gains as the underlying basis to also improve the customer experience. Our latest survey of more than 600 executives from the US, Europe and China finds that over 70% of organizations […]

The impact of operational analytics is not confined to improving the efficiency and performance of operational processes. Organizations have started to use these efficiency gains as the underlying basis to also improve the customer experience. Our latest survey of more than 600 executives from the US, Europe and China finds that over 70% of organizations now put more emphasis on operations than on consumer-focused processes for their analytics initiatives.

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