Digital Customer Experience

Marjut Kytösalmi

Expert in Digital Marketing, Omni-channel User Experience

I advice clients in forming their digital customer experience development projects. I’m passionate about connecting omnichannel customer journey development with business KPIs optimization. Improving business performance requires customer centricity and often digital-first mindset.

I challenge clients to think mobile first. I’ve helped build globally scalable digital services for tens of markets; consumer phasing websites and mobile services with millions of monthly users.

I’ve acted as both business owner, product owner and digital marketing strategist. Currently, I head Capgemini Finland’s Digital unit which comprises multiple competences from design to development for end-to-end digital services development.

Marjut Kytösalmi

My experience

Head Of Digital - Application Services @ Capgemini

May 2018 - Present

Head of Digital Transformation, Customer Experience & Integrated Marketing @ Marketing and Advertising

Oct 2015 - May 2018

Head of Online Experience @ Technology Company

Mar 2014 - Oct 2015

Latest Publications

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