人工知能で消費者の心を勝ち取る秘訣

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Author: Lanny Cohen
Beyond the Buzz Today’s trending topics. All in one place.

消費者は人間のような特性で補強されたAIサービスを高く評価するが、そこにリアルな人間によるサービスの選択肢が加わった場合は、最高の評価となります。

Consumers may appreciate the perks of AI more when it is augmented by human-like features, but they appreciate them most when a genuine “human option” is also available. Yet even as consumers’ expectations regarding both the AI experience and how the data derived from it is used continue to rise, most organizations fail to take these expectations to heart, focusing instead on implementation costs and ROI. This is an oversight that could soon cost them dearly.

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