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CornerShop, the store of tomorrow

Capgemini, The Drum and SharpEnd have created CornerShop, a live store in London where we transform retail shopping and customer engagement to bring to life the store of tomorrow.

Inspired by the traditional British corner shop, this new approach will support retailers and brands as they understand how digital innovation can enable new ways to evolve the customer experience, improve in-store operations and enable consumers to rediscover the joy of in-person retail, through exciting new options to engage and shop.

CornerShop is split into four corners, each exploring fundamental aspects of the shopping experience: the automated store, the augmented store, the purposeful store and the personalised store. Combining real-life products, the latest technologies and personalised experiences, everything on display in CornerShop has been curated based on insights gathered from deep global research and data analysis, as well as Capgemini’s real-world expertise from addressing the challenges faced by clients and their customers every day. CornerShop will continue to evolve and introduce more innovative technology concepts to suit the evolving needs of retailers and brands.

CornerShop experiences 

As a visitor enters the store, their mobile phone becomes the retail experience remote control, leading them through the space, allowing them to engage with the new shopping concepts and experiences on offer, and providing insights on the technologies harnessed, such as Machine Learning (ML), Augmented Reality (AR), computer vision and LIDAR and Photogrammetry. 

Seamless Checkout​- new for 2022! 

Enabling frictionless shopping experiences​. State-of-the-art computer vision and AI identifies the products you pick up, put back, and keep — allowing you to head home completely checkout-free with a 99% accuracy rate and receipts that are sent directly to your mobile app.   

Your store  

Using Bluetooth-based location technologies, customers will be greeted with a personalised experience when they enter the store and the ability to customise the physical space to their preference. 

Virtual Try-On  

This solution explores how users can create their digital twin and then view products on themselves without trying them on physically. When an item is hung up on the virtual try-on display, computer vision and RFID identify the product, convert it into a digital image and map it to the consumer on a full-length smart mirror. 

Purposeful shopping guidance  

 Through a combination of the CornerShop mobile app, connected packaging, AR and digital screens – customers will be able to share their individual needs, preferences, intolerances and sustainability goals, which the store will use to guide them towards the right products to meet their goals through wayfinding, intelligent filtering and relevant product recommendations and insights. 

Social distance automation  

Cameras and computer vision will be able to measure social distancing in store and ensure regulations, helping store staff manage customer safety. 

Sentient store  

CornerShop empowers customers to retain control of their data with strong data governance, security and integration to a central data platform, which can be combined with sensor tracking technologies, such as beacons, and camera analytics, to tailor the store experience to customers and to generate actionable insights on customers and their behaviour in store. This insight is anonymously accessible for everyone in the store, to learn what the store learns. 

​ A constantly evolving space, CornerShop is ready to help retailers, brands and consumers test and experience what the future of retail holds