Skip to Content


Generative AI Lab – dream the undreamt.

We are Generative AI Lab. Expert partners that help you confidently visualize and pursue a better, sustainable, and trusted AI-enabled future. We do this by understanding, pre-empting, and harnessing emerging trends and technologies. Ultimately, making possible trustworthy and reliable AI that triggers your imagination, enhances your productivity, and increases your efficiency. We will support you with the business challenges you know about and the emerging ones you will need to know to succeed in the future.

Build your AI advantage, layer by layer

Backed by extensive research and collaboration, we’re best placed to help you navigate the AI landscape, and establish the new types of AI models that herald a step change in how we can solve business problems, holistically. So, engage with us – let us surprise you with our visionary mix of what’s to come.

Harnessing the value of generative AI: Top use cases across industries

We delve into the transformative potential of the technology specifically from the perspective of organizations.

Expert perspectives

Data and AI

Generative AI: A powerful tool, with security risks

Matthew O'Connor
Aug 23, 2023
Data and AI

A case for context awareness in AI

Robert Engels
Apr 4, 2022
Data and AI

ChatGPT and I have trust issues

Tijana Nikolic
Mar 30, 2023

Meet our experts

Robert Engels

CTO Insights & Data North-Central Europe
Robert is an innovation lead and a thought leader in several sectors and regions, with a basis in his role of Chief Technology Officer for Northern and Central Europe in our Insights & Data Global Business Line. Based in Norway, he is a known lecturer, public speaker, and panel moderator. Robert holds a PhD in artificial intelligence from the Technical University in Karlsruhe, Germany.

Pascal Brier

Group Chief Innovation Officer
Pascal Brier was appointed Group Chief Innovation Officer and member of the Group Executive Committee on January 1st, 2021. In this position, Pascal oversees Technology, Innovation and Ventures for the Group.