Nina Antipin, DCX Design Lead

Creating growth by design

Hi! My name is Nina Antipin and I’m leading the design competence and offering of Capgemini Finland’s digital customer experience services.

Tell us about your background and current role at Capgemini?

I have worked in marketing, business, brand, design and CX for over 15 years. My passion is to help companies and organizations to achieve their full potential by guiding them towards holistic CX, business, design, brand and marketing strategies and by supporting them with effective implementation.

I’m responsible for leading our CX and Design Offering in Finland. This also includes accountability for the CX and Design talent team. I see my work as being all about people. I want to motivate and coach our people to grow and find their own passion, and I want that to translate into outstanding experiences and design for our customers and their customers.

What made you choose Capgemini?

At the moment, transformational change is affecting almost every sector, and I think the winners are the ones who can:

  • Combine and use data in right way
  • Excel at human-centric thinking
  • Choose and implement the right technological solutions
  • Inspire and motivate people to be part of the journey
  • Maintain a growth mindset, be curious and keep learning

I saw that all of these match Capgemini. We have the best talents in technology, data, CX and design.  We have both local and global muscles to create holistic growth journeys together with clients. Most importantly, the people and culture felt like something I wanted to be a part of. Everyone here is talented, caring, human, ambitious and curious to learn and develop. I want to be a part of this story now and in the future.

As a new employee, what has been the best thing about working at Capgemini so far?

I would have to say the people, again! The breadth and depth of talent that Capgemini has in different sectors locally and globally is amazing. Right from the beginning, I felt like coming home, and as if I had known these people all my life.

What makes you proud to work at Capgemini?

I can be part of this talented group of people and make my contribution to our growth journey. Also, the fact that I’m in a position to develop the CX & Design team and the offering to support clients’ needs and create more value for them.

How are you working towards the future you want?

Keeping the growth mindset: I try to be curious so that I can learn something new all the time. Other things that I focus on – and recommend everyone else to focus on, too: being empathic, humble, brave, visionary, questioning the status quo, and fostering creativity.

What does the future of design work at Capgemini Finland look like?

I think there are lots of opportunities relating to CX & Design at Capgemini, as the digital transformation is proceeding rapidly. Understanding the customer or the end-user is the starting point. From there we can create a holistic view and roadmap of the things we should consider at each stage. At Capgemini, we can help create customer journeys and growth with comprehensive CX, tech, data and design capabilities, and therefore support clients’ short- and long-term goals. For future colleagues, I can promise that you will get to work with nice and highly skilled people with a great sense of humour.

Why should a designer join your team?

With us, you can grow and be part of an amazing team and get work on interesting projects. We also support each person’s learning and development – this is a place where you can really build the future you want! And, you’ll get to develop the CX & Design competence with me and the other team members. Sky’s the limit.

Nina Antipin, DCX Design Lead