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Connected Marketing Operations ICO
Intelligent Business Operations

Connected Marketing Operations

Implement frictionless digital marketing operations

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Deliver frictionless, digitally-augmented global marketing operations

Capgemini’s Connected Marketing Operations solution delivers frictionless, digitally-augmented, data-driven marketing operations that drives a more agile connections and seamless experience with your customers. This is critical in transforming your business, shaping new consumer values, and driving sales.

Connected Marketing Operations

Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich your digital strategy with relevant insights and data, maximize your campaign and channel reach, and drive operational excellence and efficiency across your marketing function. This drives a range of enhanced business outcomes, including:

  • 50% reduction in cost of operations
  • 35% increase in lead conversion rate
  • 50% increase in customer reach
  • 30% faster speed to market
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Research and insights

Report

A new playbook for chief marketing officers

Last Innovation Nation magazine

Innovation nation

Innovation Nation | Autumn 2021