B2B wants what B2C has: a speedy and effortless digital sales process.
Some say that the complex nature of selling multiple, diverse products – each customizable and configurable in countless different ways – naturally excludes businesses from offering B2C-like shopping experiences to their B2B clients.
But the misconception that complexity somehow hinders convenience is being shattered with modern standalone CPQ (configure, price, quote) software.
CPQ introduces a new era for businesses by revolutionizing the buying journey for clients. It adds a consistent pricing scheme while automating many arduous, time-consuming processes. Sales reps enjoy less manual work while buyers have more self-serve options to easily configure their desired products and get fast, accurate quotes.
Download our point of view and discover how complexity can meet simplicity and customization can be facilitated by convenience for both businesses and buyers.
